About us

 We are a small and independent Swedish herbal tea brand based in Skövde, that was born out of passion for herbs, berries, and a big love for this planet and everything that it offers us. Our story started in June 2020, with many ideas, inspiration from walks in nature, and product development experiments. We officially opened the online store in January 2021.
 

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Our Teas: Process, Ingredients, Origin

 

All the herbal teas we sell are caffeine free. We do this to provide you with drinks that are calming rather than stimulating, soothing for our minds and enabling of a mindful approach to take breaks, or simply boost a sense of calm into our busy lives and help us get that healthy sleep. They are packed with antioxidants, vitamins and minerals, and a well known fact about herbal infusions is that they have have such a low calorie count that it goes unnoticed. Herbs and fruit have traditionally been used in infusions around the world, each with their own purpose and health benefits. The fact that they can be enjoyed both hot and cold also makes them a good choice of drink for all seasons. We blend all the goodness, paying attention to flavour and function, you add water (or milk- Hello herbal lattes!) and you've got a healthy and fully natural alternative to other drinks. The inspiration for naturally blending herbs came from communities that still create herbal blends without the need to add flavours. Why? Because blending is an art that we are keen to learn in our journey.

Our blends are made primarily with herbs that are wild-crafted in Europe (with some exceptions), as the process requires much less human intervention and resources. By choosing to source the majority of our herbs from within the EU and them passing through fewer hands, we also shorten the distances and time needed for the ingredients to get to us. Like this, not only do we get much higher quality ingredients but also package them while they are super fresh. The quality of our blends is also guaranteed from the fact that there's no machine processing involved, and no additives are used to change the natural flavour and colour of the ingredients. And they are created and hand blended, individually, in Sweden. Starting with summer 2021 we have also began sourcing and processing locally sourced ingredients, and we hope to do much more of it, as we develop and grow our capacity.

 

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Our Values

Sustainability 

We made our products 100% compostable from the start. We want to be a partner in the just transition to a carbon neutral world from the beginning. Our packaging is made from compostable kraft paper and starch so that you can just compost the pouch together with the label. What is more, we use a negligible amount of plastic in the production process. Tape is one of those small things that comes to mind. Aside from that, we reuse and repurpose jars and other other storage containers, and our ingredients are packaged in recyclable paper. 90% of the time, we transport your packages to the post office by bike. 

Community 
Simply put, we love to talk to our customers, get feedback, have conversations surrounding our wellbeing and goals. The website is just one space, the blog is another, but everywhere we are we prefer being part of a community that is passionate about a sustainable approach to life and promoting healthier lifestyles and human development. You can find us on Instagram, Facebook, and Pinterest too. 

Creativity and Authenticity 

We come up with new ideas on a weekly basis. What we sell is not just tea. Ok, technically yes, but our goal is to find out more purposes and creative ways to enjoy the health benefits of herbal teas. Authenticity in the sense that we put all of our values and our passion into Idyleaf and we market what we sell. We seek to educate ourselves and share knowledge on the purpose and use of herbs, but also to share our process, experiences and lessons learnt. Last but not least, be sure that if we sell tea with blueberries, there will be berries in it. Not simply a flavour.

Our Team 

Currently Adelina and Agnesa run and develop Idyleaf. We first met in 2019, as neighbours. Then we realised we both had an entrepreneurial drive, loved healthy and natural products, and had complementing strengths. A meeting between us is generally full of ideas, possibilities, and solutions to all problems we encounter. Come chat to us on Instagram, our dms are always open.